The REAL Reason Why Jony Ive Left Apple!

  • Published: 09 July 2019
  • Jony Ive - The FULL Story!
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Comments • 1 767

    ZONEofTECH   2 months back

    Hope you guys enjoy the video! 😁 What's your take on Jony ive's departure?

    • rob iam
      rob iam  2 weeks back

      you are wrong, Jony Ive copied many designs from other designers, like Brawn for example

    • Jeff Barbose
      Jeff Barbose  3 weeks back

      C. chelious and he also chose Cook to succeed him when he resign. And he told Cook and the rest to run Apple how THEY saw fit, and not to run it as if SJ were still in charge.

    • SimonatMac
      SimonatMac  3 weeks back

      ZONEofTECH here’s my 2 cents: Good design lasts longer with minimal changes. Think of the Porsche 911 ;-)
      Keep it simple, stupid!

  • Antonio Jaramillo
    Antonio Jaramillo  12 minutes back

    10:54 "Apple's been... extremely lazy in design in the past few years". I would not call 8 years a "few" years.

    • Nudigift The Gift App
      Nudigift The Gift App  21 minutes back

      Don’t quite agree about ‘lazy’ design. If it ain’t broke, don’t fix it. My biggest peeve is change for its own sake. All successful companies change little - McD’s, Aldi, Walmart

      • Antonio Jaramillo
        Antonio Jaramillo  9 minutes back

        How about change for the sake of making it better? Not just "blowing minds" but better. Steve Jobs was fearless, and not, Apple has been lazy. I don't know if there is any other way to put it. In 5 to 10 years, Apple may very well follow the footsteps of Kodak and Nokia.

    • Calvin Yung
      Calvin Yung  7 hours back

      Apple is dead IMO. Lack of new idea.

      • Joe Cole
        Joe Cole  8 hours back

        $9 Billion is less than 1% of Apple Market Cap ~$1Trillion — barely nothing.

        • Mr Kts
          Mr Kts  10 hours back

          Steve knew that innovation was not only putting a stronger processor and higher resolution in the product but he created a product what people even didn't know they needed it before Steve introduced. He was a genius and irreplaceable. Damn if Steve would live what else he would've delivered.

          • drewyn tewliss
            drewyn tewliss  17 hours back

            We all need the occasional aesthetic bowel movement.

            • drewyn tewliss
              drewyn tewliss  18 hours back

              I could never get my head around being able to design tech products without a 'Tech' oriented education.

              • Carlos Jimenez
                Carlos Jimenez  23 hours back

                I grew tired watching so many commercials I didn't make it till the end...

                • Viswanathan Visweswaran
                  Viswanathan Visweswaran  23 hours back

                  jony Ive should join the Samsung

                  • Carlyne Jean Jacques
                    Carlyne Jean Jacques  1 days back

                    Jony Ive is one of my Generation Creativity Geniuses.
                    My University freshman year 1998 we had our first MAC pc in all those colors and we LOVED THEM.
                    Thank you Jony Ive🌟

                    • Georgios F.
                      Georgios F.  1 days back

                      The only way to keep changing a design that works so often is to take steps backward. That's what everyone else is doing and Apple excels in that regard and is the only company that has grasped the concept. The fact that a design hasn't changed for 10 years doesn't necessarily mean there's laziness within the current creative team rather that the latter was a hell of a team 10 years ago. I can't believe how many people fail to understand such simple principles.

                      • You qin Zheng
                        You qin Zheng  1 days back

                        I am watching from a Samsung.

                        • Bhagat Singh
                          Bhagat Singh  2 days back

                          Apple = New East India Company. We should boycott Apple but they knew that we are idiots, we don't know proper economies. Again we are egregiously looted by a greedy company. Apple knew that they are going to sink therefore they are starting to plundering.

                          • Joe Cole
                            Joe Cole  8 hours back

                            Who force you to buy Apple products?

                        • Thomas West
                          Thomas West  2 days back

                          Tim Cook is Tabi Hong the name of APPLE
                          Jonathan Ive must come back

                          • Fudge Dredd
                            Fudge Dredd  2 days back

                            Apple is now another SJW driven mess. Radical Ideology ruins innovation. I'll take a guess that Ive left at least in part to this kind sheep-mindedness which is the beign of creativity.

                            • Barry Oneill
                              Barry Oneill  3 days back

                              Apple just disabled my phone, it’s a 6 had it for 3 years, and suddenly they disabled it, I have pictures to prove it, they think I will buy a new one, but that won’t happen,
                              I kept mobile data off and WiFi,
                              It’s obvious that they use those new chargers to do this,
                              Just getting it out there.
                              People need to wake up to what this company is up to, they are liars and thieves.

                              • Top 10 Trending S
                                Top 10 Trending S  3 days back

                                Apple needs ceo like Steve jobs

                                • Mark R.
                                  Mark R.  3 days back

                                  His first design was the 20th anniversary mac

                                  • Mr Tanner
                                    Mr Tanner  3 days back

                                    i hope apple crash and burn the mother fuckers

                                    • Sheev Palpatine
                                      Sheev Palpatine  3 days back

                                      Yes Apple needs to go back to its 1999 mind set. “Blow minds 🤯 not budgets”!!!

                                      • Planetdune
                                        Planetdune  4 days back

                                        I'm watching this from a Win10 PC thank you very much. Not sure about the "design" bash.. how many times can you change a rectangle for the sake of it looking "different"? I don't care to much about Apple but design has never been something I care a lot about.

                                        • Kevin Concepción
                                          Kevin Concepción  4 days back

                                          Awesome info vid bro 💯

                                          • KPM
                                            KPM  4 days back

                                            The only thing LSD microdosing COOK has done is make different size iPhones. Cook has invented NOTHING..

                                            • B Patel
                                              B Patel  5 days back

                                              Choosing Tim Cook as Steve Job's successor was a fatal error for Apple. When a team is afraid to innovate, that says a lot about corporate. Apple used to lead in terms of innovation. But now not only is it not leading, it's not even following.

                                              • rawstarmusic
                                                rawstarmusic  5 days back

                                                No it's not a win situation. There was 2 visionaries Steve and Joni. Now there is none. Joni did design but Steve wouldn't pass out stupid things. Now there is one account Tim and a long time employed. There is nothing.

                                                • Michael Damon
                                                  Michael Damon  5 days back

                                                  I don't understand why people complain about the amount of information given in the video when this is an IN DEPTH tech channel, it's stated in the channel description and he mentions it at the end of most if not all videos.

                                                  • Thomas Gutierrez
                                                    Thomas Gutierrez  6 days back

                                                    This is so sad and stupid. Tim cook is Gil Amelio 2.0

                                                    • LA USD
                                                      LA USD  6 days back

                                                      I stopped watching this because I don't care about his history I wanted to find out why he left. WAYYYYYYYYYYYYY to long.

                                                      • theoxusriver
                                                        theoxusriver  6 days back

                                                        First half of the video is fucking useless. “And Steve hired this hired that, then gave this title to him and that title to her.” This video could be actually made 60-70% shorter.

                                                        • Shawn Lin
                                                          Shawn Lin  6 days back

                                                          Now that Ives left, look what Tim Cook's done with Iphone 11. A disaster.

                                                          • Linda Bloom
                                                            Linda Bloom  6 days back

                                                            Jony Ives is the man. Watched interviews and clips of Jony and Steve actually talking and working together. Was evident from the jump Tim Cook was not the design man. My take Steve selected him to keep Apple afloat. If Jony can keep the creativity going and continue “INVENTING THE FUTURE “ to quote Steve branch out. By all means. Doubt. All bridges are burned. Tim did the job he was hired to do. Jony, let’s see new ideas. Let it flow.

                                                            • Richard Getz
                                                              Richard Getz  6 days back

                                                              I've been hearing for years now that Apple is working on designs that will blow us away and it hasn't happened. The reason for Apple is "It just works" and its designs. Cooked killed the one and let the other leave. Apple only release emojis and AR/VR software which no one is using at the moment. Sure, continue to work on those, but what about Siri? What about getting the OSes really tight functionally? What about solid state batteries? What about micro LED? What about the Ax processor in Macs? What about underclass cameras? But hey, we really need those emojis and VR gear!!! 😡😡😡😡

                                                              • MylesTube 5
                                                                MylesTube 5  1 weeks back

                                                                Designing toilets?? Seriously?? Even though you’re joking, seriously??
                                                                You should’ve edited that out.

                                                                • Christopher Sanchez
                                                                  Christopher Sanchez  17 hours back

                                                                  MylesTube 5 totally agree, you should have deleted that recording. You may think you were drawing more attention to your video but you presented yourself as arrogant. You showed a lack of respect with that comment.

                                                              • KB UBUNTU
                                                                KB UBUNTU  1 weeks back

                                                                people cry for steve jobs but don't remember nicolas tesla a deluge please thanks

                                                                • True Talk
                                                                  True Talk  1 weeks back

                                                                  Only high school girls and JK kids get excited about apple products -now adays

                                                                • Galaxy rock Studio
                                                                  Galaxy rock Studio  1 weeks back

                                                                  Before the intro even starts he looks to the right 6 times

                                                                  • Sirvan Siresi
                                                                    Sirvan Siresi  1 weeks back

                                                                    Who else is never going to buy YouTube premium?

                                                                    • F**kingPROBLEMS
                                                                      F**kingPROBLEMS  1 weeks back

                                                                      Go home and coke Tim

                                                                      • Hisham Abdul Hadi
                                                                        Hisham Abdul Hadi  1 weeks back

                                                                        Me, *on my s10+*

                                                                        • Rahmat Hidayat
                                                                          Rahmat Hidayat  1 weeks back

                                                                          Hnya di indonesia seorang desainer sama sekali tidak ada harganya.

                                                                          • Minty Films
                                                                            Minty Films  1 weeks back

                                                                            Oh my gosh, why did you leave Apple?
                                                                            Remember, an apple a day keeps the doctor away.

                                                                            *sorry im just kidding*

                                                                            • Shawn L
                                                                              Shawn L  1 weeks back

                                                                              I see Ashton Kutcher when I look at old jobs photos

                                                                              • GANDOLA JUN
                                                                                GANDOLA JUN  1 weeks back

                                                                                apple should have midrange phone... ooppss with low cost

                                                                                • Tail Blazer
                                                                                  Tail Blazer  1 weeks back

                                                                                  Apple befriended greed and it's killing it slowly! Love Samsung

                                                                                  • Weapons Grade Gaming
                                                                                    Weapons Grade Gaming  1 weeks back

                                                                                    "he wasnt fired but instead he was forced to leave" - thats called getting fired.

                                                                                    • Nathan Lillie
                                                                                      Nathan Lillie  1 weeks back

                                                                                      Tim Cook needs to go!!!

                                                                                      • Nick Loresh
                                                                                        Nick Loresh  1 weeks back

                                                                                        *_Two main figures left Apple, Founder and Designer. Will Apple fall? It can't fall below the falling it already had_* ...